Job Description/Specification:
A Business Development Executive (BDE) focuses on growing a company’s revenue, market reach, and client base. Their role blends sales, strategy, relationship-building, and market analysis.
Duties and responsibilities:
1. Lead Generation & Prospecting
- Identify potential clients through research, networking, cold calling, and digital platforms
- Generate and qualify leads to build a strong sales pipeline
- Maintain a database of prospects and opportunities
2. Client Relationship Management
- Build and maintain long-term relationships with clients
- Understand customer needs and offer suitable solutions
- Act as a point of contact for client communication
3. Sales & Revenue Growth
- Pitch products/services to potential clients
- Negotiate contracts and close deals
- Achieve monthly/quarterly sales targets
- Upsell and cross-sell to existing clients
4. Market Research & Analysis
- Study market trends, competitors, and customer behavior
- Identify new business opportunities and emerging markets
- Provide insights to improve products or services
5. Strategic Planning
- Develop business growth strategies and action plans
- Collaborate with marketing and product teams
- Help define pricing, positioning, and sales strategies
6. Proposal & Presentation Preparation
- Prepare business proposals, presentations, and reports
- Customize pitches according to client requirements
- Present solutions professionally to stakeholders
7. Networking & Partnerships
- Attend industry events, meetings, and conferences
- Build partnerships with other businesses or stakeholders
- Expand company visibility and brand presence
8. Reporting & Performance Tracking
- Track sales metrics and performance indicators
- Prepare regular reports for management
- Use CRM tools to monitor progress and pipeline
9. Coordination with Internal Teams
- Work closely with marketing, operations, and support teams
- Ensure smooth onboarding of new clients
- Communicate client feedback for service improvement
Key Skills Required
- Communication & negotiation skills
- Sales and persuasion ability
- Analytical thinking
- Time management
- Relationship-building
- Adaptability and problem-solving
Qualifications
1. Bachelor's degree in Business Administration, Marketing, or related field. A Master's degree is an added advantage.
2. Ideally a Minimum of 2 years’ experience in business development and marketing within the IVF/Fertility sector.
3. Proven track record of developing and implementing successful business development strategies and marketing campaigns.
4. In-depth knowledge of the IVF/Fertility sector, including market trends, industry dynamics, and regulatory environment.
5. Exceptional interpersonal and communication skills, with the ability to engage effectively with various stakeholders.
6. Strong analytical and strategic thinking skills, with the ability to make informed business decisions.
7. Ability to work independently and as part of a team, and to handle multiple projects concurrently.
8. Excellent problem-solving skills, with a strong focus on achieving results.
9. Willingness to travel as required to engage with clients and industry partners.