Job Description/Specification:
Creative Loft is a Doha-based marketing and creative agency serving fashion, retail, lifestyle, and hospitality brands across Qatar. The Commercial Manager will play a key role in expanding the agency’s client base, managing the sales process, and converting new business opportunities into long-term commercial relationships.
This role is well suited to an experienced sales or business development professional who understands how to sell creative services, build strong client relationships, and confidently manage negotiations from the first conversation through to a signed agreement.
Key Responsibilities
- Identify and approach potential clients across Qatar and the wider GCC.
- Build a consistent pipeline of qualified business development opportunities.
- Arrange and lead client meetings, discovery calls, and commercial discussions.
- Understand client requirements and translate them into suitable creative or marketing solutions.
- Work closely with the creative team to develop proposals, quotations, and pitch presentations.
- Develop appropriate pricing for creative services while protecting commercial value and profitability.
- Negotiate pricing, scope, and commercial terms with prospective clients.
- Manage opportunities through each stage of the sales process and maintain accurate pipeline information.
- Develop existing client relationships and identify opportunities for additional services or account growth.
- Represent the agency at relevant networking events, industry gatherings, and business development opportunities.
Requirements
- At least 3 years of experience in business development, sales, or a commercial position.
- Experience within a marketing, advertising, creative agency, or related environment is highly relevant.
- A strong professional network within Qatar’s fashion, retail, lifestyle, or hospitality sectors is an advantage.
- Demonstrated ability to close sales and convert prospects into customers.
- Experience preparing proposals and pricing creative or marketing services.
- Strong presentation, negotiation, and client relationship management skills.
- Excellent written and spoken English.
- Arabic language skills are a strong advantage.
- Highly organized, proactive, commercially focused, and target-driven.
- Candidates should be based in Qatar.
Who Should Apply?
This opportunity is particularly relevant for sales professionals who enjoy a consultative approach rather than transactional selling. You should be comfortable speaking with decision-makers, understanding business challenges, presenting ideas, discussing budgets, and guiding clients toward a commercial decision.
Candidates with existing relationships across Qatar’s fashion, retail, lifestyle, or hospitality sectors may have a strong advantage because the role depends heavily on identifying relevant prospects and building trusted client relationships.
Skills That Will Help You Succeed
Success in this Commercial Manager position requires a combination of sales ability and commercial judgment. You should be confident presenting proposals, handling objections, negotiating scope and pricing, and maintaining momentum throughout a potentially complex sales cycle.
Organization is equally important. Managing multiple prospects, proposals, meetings, negotiations, and follow-ups requires disciplined pipeline management and strong attention to detail.
A good understanding of how creative services are packaged and priced will also help you work effectively with the creative team and present commercially realistic solutions to clients.
How to Stand Out
A strong CV should demonstrate results, not simply list sales responsibilities. Highlight the size of your portfolio, revenue generated, sales targets achieved, major accounts won, or growth delivered where you can provide measurable examples.
If you have sold marketing, branding, advertising, digital, creative, events, or related services, make that experience clear. Existing relationships with relevant Qatar-based businesses can also strengthen your profile.
Interview Preparation
Expect questions about how you identify prospects, build a sales pipeline, qualify opportunities, and convert leads into signed contracts. You may also be asked how you approach pricing creative services or respond when a client considers a proposal too expensive.
Prepare examples of successful negotiations, difficult client situations, major deals you have closed, and opportunities where you expanded an existing account. Be ready to explain how you balance client expectations with commercial objectives.
Career Growth
The role can provide strong exposure to business development, client management, creative services, pricing, commercial strategy, and the Qatar marketing sector. Strong performance could lead toward senior commercial, business development, or client leadership responsibilities as the agency expands.
Frequently Asked Questions
What experience is required for the Commercial Manager role?
The position requires at least 3 years of experience in business development, sales, or a commercial role, preferably within an agency or marketing environment.
Is agency experience mandatory?
It is not stated as mandatory, but experience in an agency or marketing environment is preferred because the role involves selling and pricing creative services.
Is knowledge of Arabic required?
English is required, while Arabic is described as a strong advantage.
Does the role require a professional network in Qatar?
A strong network within Qatar’s fashion, retail, lifestyle, or hospitality sectors is considered an advantage.
Where is the position based?
The role is based in Doha, Qatar, and candidates should already be based in Qatar.