At Agoda, we connect people to the world through travel. Since 2005, we have been helping travelers discover destinations, accommodations, flights, and experiences across the globe. As part of Booking Holdings (NASDAQ: BKNG), Agoda is powered by a diverse team of over 7,000 professionals from 90+ countries, united by a passion for innovation, technology, and data-driven decision-making.
Our culture is built on curiosity, collaboration, and continuous learning, making Agoda one of the world's leading travel technology companies.
About the Team
The Performance Marketing Team is a global leader in online marketing, leveraging data science, analytics, and experimentation to drive customer acquisition and maximize lifetime customer value.
You'll work alongside talented analysts, marketers, strategists, and data scientists in a highly collaborative environment where innovation, testing, and measurable results are at the center of every decision.
Position Overview
As a Marketing Analyst, you will use data, experimentation, and advanced analytics to optimize Agoda's global marketing performance across multiple digital channels. This role involves analyzing large datasets, building predictive models, generating actionable insights, and collaborating with stakeholders to drive strategic business decisions.
This is an excellent opportunity for data-driven professionals who enjoy solving complex business challenges with analytics and technology.
Key Responsibilities
Campaign Optimization & Experimentation
- Design, execute, and analyze marketing experiments across digital channels.
- Optimize campaign structures, bidding strategies, and pricing models.
- Evaluate performance across platforms such as Google, Bing, TripAdvisor, Trivago, and other acquisition channels.
- Scale successful initiatives through data-backed recommendations.
Data Analytics & Modeling
- Analyze large datasets to uncover trends, opportunities, and growth drivers.
- Develop predictive models and forecasting frameworks.
- Assess customer behavior, marketing effectiveness, pricing elasticity, and business performance.
- Partner with product and engineering teams to implement data-driven solutions.
Reporting & Insights
- Build dashboards and reporting frameworks to monitor key performance metrics.
- Generate insights and strategic recommendations for marketing leadership.
- Present findings to stakeholders through reports and presentations.
- Identify new opportunities to improve marketing efficiency and ROI.
Required Qualifications
- Bachelor's degree or higher in a quantitative discipline such as:
- Computer Science
- Mathematics
- Engineering
- Business Analytics
- Statistics
- Data Science
- Related fields
- 4+ years of experience in analytical, consulting, strategy, investment banking, private equity, or business intelligence roles.
- Strong experience with data analysis and reporting tools, including:
- SQL
- Python
- R
- SAS
- SPSS
- VBA
- Experience with visualization platforms such as:
- Tableau
- Power BI
- Similar BI tools
- Excellent written and verbal communication skills in English.
- Strong analytical mindset with exceptional attention to detail.
- Ability to work independently in a fast-paced, data-driven environment.
- Proven ability to influence decisions through data and insights.
Preferred Qualifications
- Experience in digital marketing, performance marketing, or e-commerce.
- Knowledge of A/B testing methodologies and experimentation frameworks.
- Strong presentation and stakeholder management skills.
- Experience working with large-scale datasets and predictive modeling techniques.
Key Skills
- Data Analytics
- SQL
- Python
- R
- Business Intelligence
- Data Visualization
- Tableau
- Power BI
- Machine Learning
- Statistics
- Data Mining
- Marketing Analytics
- A/B Testing
- Performance Marketing
- Business Analysis
- Forecasting & Modeling
Why Join Agoda?
- Work with one of the world's leading travel technology companies.
- Collaborate with international teams across 90+ nationalities.
- Access ongoing learning and development opportunities.
- Solve complex business challenges using data and technology.
- Make a measurable impact on millions of travelers worldwide.
- Grow your career in a fast-paced, innovative, and highly analytical environment.
Join Agoda and help shape the future of travel through data, technology, and innovation.