Job Description/Specification:
We are seeking a creative and talented F&B Content Creator to join our Marketing team in Qatar. The successful candidate will be responsible for producing high-quality visual and written content that promotes our restaurants, cafés, food products, beverages, events, and overall brand identity.
The role has a strong focus on food photography, videography, Instagram Reels, TikTok videos, Stories, social media posts, promotional campaigns, and short-form content. The ideal candidate should understand current social media trends and know how to create engaging F&B content that attracts customers and strengthens brand awareness.
About This Role
The F&B Content Creator will work closely with the Marketing Manager and F&B teams to develop creative concepts, capture compelling food and lifestyle visuals, and deliver content across multiple digital platforms.
The position requires a hands-on creative professional who can independently plan, shoot, edit, and prepare content while ensuring every piece reflects the company's brand standards and target audience.
Key Responsibilities
Content Creation
- Create high-quality photo and video content for restaurants, cafés, food products, beverages, and events.
- Produce engaging Instagram Reels, TikTok videos, Stories, social media posts, and short-form videos.
- Develop creative content concepts aligned with brand identity, campaigns, and marketing objectives.
- Capture food presentation, restaurant ambience, customer experiences, behind-the-scenes activities, and special events.
- Create visually appealing promotional content for new products, offers, seasonal campaigns, and restaurant activities.
- Write engaging captions, headlines, and short promotional copy where required.
- Ensure all content meets established brand and visual quality standards.
Social Media Content
- Develop and maintain a monthly content calendar in coordination with the Marketing Manager and wider marketing team.
- Support regular content publishing across Instagram, TikTok, Facebook, and other relevant platforms.
- Adapt content formats and creative approaches according to each social media platform.
- Monitor current social media trends, viral formats, sounds, hashtags, and F&B content styles.
- Identify new creative opportunities to increase engagement, reach, and customer interaction.
Brand & Marketing Support
- Collaborate with the Marketing Manager to support promotional campaigns and F&B marketing initiatives.
- Coordinate with restaurant and operations teams to arrange photography and video shoots.
- Ensure consistent visual storytelling and brand identity across all digital channels.
- Support content requirements for new outlet launches, promotions, events, and special campaigns.
Minimum Requirements
- Proven experience as a Content Creator, Social Media Content Creator, Digital Content Creator, or similar role.
- Experience creating content for the F&B, restaurant, café, hospitality, lifestyle, or retail industry is preferred.
- Strong practical skills in food photography and videography.
- Experience producing Reels, TikTok videos, Stories, and other short-form social media content.
- Good understanding of social media platforms, content formats, trends, and audience engagement.
- Strong creative skills with excellent attention to detail and visual presentation.
- Ability to manage multiple content requirements and meet deadlines.
- Strong written and verbal communication skills.
- Portfolio demonstrating relevant photography, videography, and social media content is preferred.
Technical & Professional Skills
- F&B Content Creation
- Food Photography
- Food & Beverage Videography
- Instagram Reels
- TikTok Content Creation
- Instagram Stories
- Social Media Content Planning
- Content Calendar Management
- Short-Form Video Production
- Creative Concept Development
- Caption & Promotional Copywriting
- Social Media Trends & Hashtags
- Brand Storytelling
- Visual Content Production
Desired Candidate Profile
The ideal candidate is a creative, trend-aware, and hands-on content professional with a strong passion for food, photography, video, and social media. The candidate should be able to transform food, restaurant experiences, and brand activities into visually engaging content that drives audience engagement and supports business growth.
How to Apply
Interested candidates should send their updated CV and, preferably, a portfolio showcasing relevant F&B photography, videography, Reels, TikTok, and social media content.