Job Description/Specification:
Al Abdulghani Motors is seeking an experienced Marketing & Brand Manager to lead the planning, execution, and communication of offline and digital marketing initiatives that support brand growth and business objectives. The role will manage integrated marketing campaigns, promotional offers, events, partnerships, digital platforms, and brand communications.
The successful candidate will have strong marketing experience, excellent project management and stakeholder coordination skills, and a solid understanding of digital marketing, campaign analytics, supplier management, and marketing budget control.
About This Role
The Marketing & Brand Manager will ensure consistent brand communication across all channels while delivering campaigns and marketing activities against agreed KPIs. The role requires close collaboration with Public Relations, Sales, Finance, and other internal teams, as well as external agencies, suppliers, and partners.
The position will also oversee marketing budgets, event execution, regulatory approvals, campaign performance, and continuous improvement of digital and non-digital marketing activities.
Key Responsibilities
Brand & Campaign Management
- Ensure consistent application of brand guidelines across digital, offline, and customer-facing communications.
- Plan, recommend, and execute brand campaigns, promotional offers, and marketing initiatives aligned with business KPIs.
- Monitor campaign performance and identify opportunities to improve effectiveness and ROI.
- Analyze digital and non-digital marketing results and recommend improvements based on performance data.
- Monitor website and digital application performance and recommend enhancements.
Events, PR & Partnerships
- Coordinate with the Public Relations team to plan and execute product launches, events, and promotional activities.
- Lead marketing events including motor shows, sponsorships, partnerships, product launches, and brand activations.
- Coordinate with internal stakeholders and external partners to ensure successful event execution.
- Ensure all campaigns, promotions, and events obtain the required approvals from relevant authorities and stakeholders.
Supplier & Project Management
- Manage marketing suppliers, agencies, and service providers to ensure deliverables meet agreed quality and timelines.
- Raise and monitor Purchase Requisitions (PRs), Purchase Orders (POs), and related procurement requirements.
- Track project schedules and ensure marketing activities are delivered on time.
- Maintain effective communication with suppliers and internal departments throughout project execution.
Budget & Performance Management
- Plan, monitor, and control marketing budgets and campaign-related expenses.
- Ensure marketing activities are delivered within approved budgets.
- Track marketing KPIs, campaign analytics, and performance metrics.
- Prepare marketing presentations and reports to update management and stakeholders on plans, campaigns, and results.
- Apply continuous improvement principles to optimize marketing activities and future campaigns.
Minimum Requirements
Education:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Experience:
- Minimum 5+ years of experience in Marketing, Brand Management, Digital Marketing, or a related function.
- Experience managing integrated marketing campaigns, events, partnerships, and external suppliers.
- Proven experience in digital marketing campaigns and performance analytics.
Professional Skills:
- Strong project and campaign management capabilities.
- Excellent communication and stakeholder management skills.
- Strong analytical and problem-solving abilities.
- Budget management and commercial awareness.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
Technical Skills
- Brand Management & Brand Communications
- Digital Marketing Campaigns
- Integrated Marketing
- Campaign Planning & Execution
- Marketing Analytics & KPIs
- Event & Sponsorship Management
- Product Launches
- Public Relations Coordination
- Supplier & Agency Management
- Marketing Budget Management
- Website & Digital Platform Analytics
- Purchase Requisitions & Purchase Orders
- Marketing Presentations & Reporting
- Stakeholder Management
Desired Candidate Profile
The ideal candidate is a results-driven marketing professional with strong experience in brand building, digital campaigns, events, partnerships, and marketing communications. The candidate should combine creative thinking with analytical and commercial skills and be capable of managing multiple stakeholders, suppliers, budgets, and marketing projects while maintaining brand consistency and achieving agreed KPIs.
We are committed to fair and equitable employment practices. All qualified applicants will be considered for employment without discrimination.