Job Description/Specification:
We are seeking an experienced Automotive Sales Executive to manage showroom enquiries, generate new sales opportunities and convert prospects into profitable vehicle sales while maintaining high customer satisfaction. The successful candidate will support the sale of new and used vehicles and manage the customer journey from initial enquiry through to successful completion of the sale.
The role requires strong knowledge of automotive products, customer relationship management, sales prospecting and market trends. The ideal candidate will be commercially driven, customer-focused and capable of achieving sales targets while maintaining company standards and procedures.
About This Role
The Automotive Sales Executive will be responsible for developing customer relationships, maintaining accurate sales records and recommending vehicles based on customer requirements and preferences. The role also involves supporting showroom promotions, vehicle financing activities, test drives, sales reporting and mentoring less experienced sales team members.
Key Responsibilities
- Manage and follow up on showroom enquiries, leads and sales prospects to maximize conversion opportunities.
- Generate new customer enquiries through proactive prospecting, promotions, digital channels and other sales activities.
- Sell new and used vehicles while achieving assigned sales and profitability targets.
- Understand customer requirements and recommend suitable vehicle models based on their needs and preferences.
- Provide customers with detailed information on vehicle specifications, features, pricing and competitive models.
- Conduct and accompany customers on vehicle test drives and professionally address product-related questions.
- Manage customers from initial enquiry through negotiation, documentation and completion of the sales process.
- Maintain accurate customer records and update the SAP customer database to support future sales and follow-up activities.
- Record customer interactions, enquiries and follow-up activities to develop future business opportunities.
- Support showroom displays, sales promotions, internet listings and marketing initiatives in line with company policies.
- Research automotive market trends, customer preferences and competitor activities to identify new sales opportunities.
- Ensure accurate sales documentation and proper handling of cash, cheques, vehicles and other company assets.
- Maintain high standards of customer service and work towards achieving Customer Satisfaction Index (CSI) targets.
- Prepare and provide daily, weekly and monthly sales information and reports to supervisors.
- Support new and junior sales team members by providing guidance on sales processes, product knowledge and customer handling.
- Assist with sales training programs, presentations, proposals and goal-setting activities.
- Collaborate with finance, operations, marketing and other departments to support smooth vehicle sales and customer service.
- Perform other sales and business development activities as assigned by management.
Minimum Requirements
Education
- Diploma or Bachelor’s Degree in Business Administration, Marketing, Automotive Sales or a related field.
Experience
- 3–5 years of experience in automotive sales or a related sales environment.
- Experience in car dealerships, new and used vehicle sales, showroom sales or automotive retail is preferred.
- Proven ability to manage sales leads, convert enquiries and build long-term customer relationships.
- Knowledge of vehicle financing and automotive sales processes is an advantage.
Technical & Sales Skills
- Automotive Sales
- New & Used Vehicle Sales
- Showroom Sales
- Sales Lead Management
- Customer Relationship Management
- Sales Prospecting
- Sales Target Achievement
- Vehicle Product Knowledge
- Customer Needs Analysis
- Test Drive Coordination
- Vehicle Financing
- Automotive Market Research
- Competitor Analysis
- SAP / CRM Systems
- Sales Reporting
- Customer Satisfaction (CSI)
- Negotiation & Closing
- Sales Presentation
- Team Coaching & Mentoring
Desired Candidate Profile
The ideal candidate should be customer-focused, target-driven and commercially minded, with excellent communication and negotiation skills. The ability to understand customer requirements, recommend suitable vehicles and convert enquiries into successful sales is essential.
Candidates with experience in automotive dealerships, premium vehicle brands, new and used car sales, SAP/CRM systems and vehicle finance will have an advantage.
We are committed to fair and equitable employment practices. All qualified applicants will be considered for employment without discrimination.