Social Media Specialist

Job Description/Specification:

Dieture is looking for an energetic and hands-on Social Media Specialist to manage the daily presence of its social channels. Working closely with the Content Strategist, who owns the overall strategy, briefs, and content calendar, the Social Media Specialist will take ownership of publishing, Stories, community management, real-time content, trends, and behind-the-scenes coverage.

This role is ideal for a highly social, creative, and organised professional who understands Instagram, TikTok, Snapchat, and Qatar/GCC social culture and can capture authentic moments quickly using a mobile phone. The position is focused on social-native content rather than professional videography, with Dieture's in-house production team handling polished campaigns and commercial shoots.

About This Role

The Social Media Specialist will ensure Dieture's channels remain active, responsive, engaging, and on-brand every day. From publishing scheduled content and managing Stories to capturing kitchen moments, reacting to trends, responding to customers, and reporting performance, the role will be at the centre of Dieture's real-time digital presence.

Key Responsibilities

Publishing & Channel Management

• Publish and schedule organic content across Instagram, TikTok, Snapchat, YouTube, and LinkedIn.
• Manage publishing across Dieture's Instagram accounts according to the approved content calendar.
• Ensure captions, tags, formats, covers, aspect ratios, and other platform requirements are correct before publishing.
• Coordinate launch-day publishing with the CRM Manager for menus, offers, events, and campaigns.
• Maintain accurate content schedules, asset libraries, and UGC records.

Stories & Daily Content

• Maintain an active daily Stories presence, targeting 3–7 Stories per day on the main account.
• Adapt Stories natively for Snapchat.
• Use Stories for announcements, promotions, events, polls, questions, countdowns, and audience research.
• Capture and publish timely content from daily operations and events.

BTS & Mobile Content

• Capture authentic behind-the-scenes moments in the kitchen and around the Dieture team.
• Produce approximately 10–20 mobile-shot moments per week for BTS content.
• Capture raw, authentic content rather than heavily produced material.
• Cover events and activations with same-day social content.
• Identify strong visual moments and capture them naturally using a mobile phone.

Trending & Reactive Content

• Monitor trending audio, formats, memes, and relevant Qatar/GCC social moments.
• Recommend reactive content ideas to the Content Strategist and execute approved concepts quickly.
• Create engaging captions, interactive Stories, and personality-driven social content.
• Keep Dieture's social presence fun, current, and culturally relevant.

Mobile Editing

• Create quick social edits using CapCut, Instagram Reels Editor, or equivalent tools.
• Edit short-form content with quick cuts, captions, trending audio, and appropriate Story/Reels formatting.
• Deliver reactive content on the same day where required.
• Understand when content requires the professional production team and hand heavier projects to the in-house Editor.

Community Management

• Respond promptly to comments, messages, mentions, and customer interactions across all major social channels.
• Communicate naturally and professionally in Arabic and English.
• Monitor tags, mentions, and customer-generated content.
• Repost suitable UGC to Stories on the same day.
• Monitor community sentiment and escalate recurring customer concerns or complaints.
• Share customer insights with the Content Strategist and Marketing leadership.

Reporting

• Prepare weekly reports covering channel activity, Stories performance, engagement, response times, sentiment, and top-performing content.
• Identify trends and insights that can improve future content planning and engagement.

Minimum Requirements

Experience

• 2–4+ years of hands-on social media experience managing channels for a consumer-facing brand.
• Proven experience with daily publishing and community management.
• Strong understanding of Instagram, TikTok, and Snapchat.
• Experience creating social-native mobile content.
• Based in Doha, Qatar and available for events, early-morning coverage, and occasional weekends.

Essential Skills

• Excellent understanding of social media trends, formats, audio, and platform culture.
• Strong visual eye for framing, lighting, timing, and mobile photography.
• Fast and confident with CapCut, Reels Editor, or similar editing applications.
• Strong organisational and scheduling skills.
• Excellent customer-service and community-management abilities.
• Energetic, proactive, and comfortable working on the ground with teams, events, and kitchen operations.
• Strong attention to detail with the ability to meet publishing and response-time deadlines.

Language Requirements

• Strong Arabic and English communication skills are highly preferred.
• Ability to respond naturally to customers in both languages.
• Khaleeji/Gulf Arabic capability is a significant advantage.

Preferred Experience

• F&B, hospitality, lifestyle, or consumer-brand experience in Qatar or the GCC.
• Experience managing a behind-the-scenes, founder-led, or personality-driven account.
• Familiarity with social listening and customer-service escalation processes.
• Basic photography or visual-content experience.

Technical Skills

• Instagram
• TikTok
• Snapchat
• YouTube
• LinkedIn
• Meta/social media publishing tools
• CapCut
• Instagram Reels Editor
• Mobile photography and videography
• Short-form video editing
• Social media scheduling
• Community management
• UGC management
• Social listening
• Social media analytics and reporting
• Content asset management

CV Tips for This Role

Your CV should demonstrate hands-on social media management, not just marketing or content-planning experience. Highlight the platforms you have managed, publishing frequency, community-management responsibilities, and the type of consumer brands you have worked with.

Include measurable results where possible, such as engagement growth, follower growth, response times, reach, UGC volume, campaign performance, or successful reactive/trending content.

A portfolio or links to social accounts and examples of Reels, Stories, TikToks, BTS content, mobile photography, and community campaigns can significantly strengthen your application.

Application Tips

Use ATS-friendly keywords such as Social Media Specialist, Social Media Management, Instagram, TikTok, Snapchat, Community Management, Content Publishing, Stories, Reels, Short-Form Video, CapCut, UGC, Social Listening, Mobile Content, Influencer/Creator Content, Social Media Analytics, F&B Marketing, Qatar Social Media, Arabic Content, English Content, and GCC Social Media.

Emphasise your ability to publish consistently, respond quickly, spot trends, create authentic mobile content, engage communities, and operate comfortably in fast-moving environments.