Job Description/Specification:
Rosewood Doha is seeking an experienced marketing and communications professional to lead the hotel’s marketing, communications and public relations strategy. This full-time permanent role covers brand positioning, media relations, marketing campaigns, market research, digital performance and communications across internal and external audiences.
The position is suited to a senior hospitality marketing professional who understands luxury branding and can connect creative communications with measurable commercial results.
Key Responsibilities
- Develop and execute integrated marketing, communications and public relations strategies for the hotel.
- Strengthen the property’s market positioning and ensure consistent brand communication across all channels.
- Manage relationships with target media and coordinate responses to media enquiries.
- Represent the hotel in media interactions and oversee public relations activities.
- Direct the development, design, production and distribution of hotel publications and marketing materials.
- Ensure print and digital communications consistently follow brand standards.
- Develop annual and long-term marketing, communications and PR plans, budgets and performance objectives.
- Monitor market developments, consumer trends and relevant hospitality industry changes to identify opportunities.
- Coordinate market research and use insights to support marketing and business decisions.
- Oversee the planned use of PPC, SEO and direct-response marketing activities and evaluate their financial returns.
Requirements
The ideal candidate should have:
- Strong professional experience in marketing, communications and public relations.
- Experience in the luxury hospitality or hotel industry.
- A strong understanding of hotel positioning, brand management and market development.
- Experience managing media relationships and public relations activities.
- Knowledge of digital marketing channels, including SEO and PPC.
- Experience developing marketing plans and managing budgets.
- Strong understanding of market research and competitor or consumer trend analysis.
- Ability to manage both creative communications and commercial performance objectives.
- Strong written and verbal communication skills.
- Ability to work with senior leadership and multiple internal and external stakeholders.
- Strong organisational and project management abilities.
Why You'll Love This Opportunity
- Full-time permanent employment in Doha.
- Competitive salary and benefits package.
- Associate accommodation in Lusail and The Pearl.
- A dedicated birthday day off.
- Personalised development plans and continuous learning opportunities.
- Exposure to a large-scale luxury hospitality and lifestyle destination.
Who Should Apply?
This opportunity is best suited to a senior marketing professional who can operate beyond day-to-day communications and take ownership of a property's overall market presence.
A strong candidate will combine creativity with commercial thinking. You should be comfortable discussing brand positioning with senior leaders, managing media relationships, reviewing campaign performance and making decisions based on market data.
Luxury hotel experience would be particularly valuable, especially for professionals who have worked across marketing, communications, PR, digital campaigns and brand management.
Skills That Will Help You Succeed
The role requires a combination of strategic, creative and analytical skills, including:
- Luxury hospitality marketing
- Brand positioning
- Public relations
- Media relations
- Digital marketing
- SEO and PPC
- Market research
- Marketing budget management
- Campaign measurement
- Content and editorial management
- Stakeholder communication
- Commercial analysis
The ability to demonstrate how marketing activity contributes to revenue, brand awareness, customer acquisition or market share can be especially valuable.
How to Stand Out
Your CV should focus on measurable marketing outcomes rather than simply listing responsibilities.
Highlight campaigns you have led and include figures wherever possible. Examples could include improvements in website traffic, conversion rates, media coverage, engagement, campaign ROI, qualified leads or revenue contribution.
Also mention the size of marketing budgets managed, the number of campaigns delivered and your experience working with luxury or international hospitality brands.
If you have successfully repositioned a hotel, launched a new property, managed a major opening campaign or built relationships with influential media outlets, make those achievements highly visible.
Interview Preparation
Expect questions about how you would position a luxury hotel in a competitive market and how you would develop a marketing strategy for different customer segments.
You may also be asked how you measure PR success, how you evaluate SEO and PPC spending, how you respond to negative media coverage and how you would use market research to change a campaign.
Prepare specific examples using measurable results. Be ready to explain a campaign from planning through execution, measurement and optimisation.
Career Growth
This type of position can lead to senior commercial and communications leadership roles within luxury hospitality, including Regional Marketing Director, Director of Sales & Marketing, Brand Marketing Director or broader hotel commercial leadership positions.
Frequently Asked Questions
Where is this position based?
The role is based in Doha, Qatar, with Rosewood Doha.
Is this a full-time position?
Yes. It is listed as a full-time permanent position.
What areas does the role cover?
The position covers marketing, communications, public relations, media relations, brand positioning, market research and digital marketing performance.
Is digital marketing experience important?
Yes. The role specifically includes oversight of SEO, PPC and direct-response marketing activity, including evaluating financial returns.
What type of candidate is most suitable?
An experienced marketing and communications professional with strong hospitality, luxury branding, PR and digital marketing knowledge would be well suited to the role.