Job Description/Specification:
A Customer Research Insights Officer plays an important role in helping organisations understand what customers think, what they need and where services can be improved. This opportunity in Doha is suited to analytical professionals who can transform research findings, customer data and competitor intelligence into clear insights for management and business teams.
The role combines customer research, data analysis, dashboard development and performance reporting. It is a strong opportunity for professionals interested in customer experience, business intelligence and data-driven decision-making within the aviation and customer service sector.
Key Responsibilities
- Support customer research activities and gather relevant information for analysis and reporting.
- Review and improve research dashboards to support continuous performance monitoring.
- Analyse customer insights and research findings and present meaningful results to management.
- Share relevant customer insights with Customer Care and other business teams.
- Support the development and customization of research methodologies based on business requirements.
- Assist with KPI measurement, dashboard development and regular performance reporting.
- Conduct competitor research to identify market trends, service priorities and improvement opportunities.
- Work with IT and other stakeholders to improve data quality, collection methods and data usage.
- Support projects involving multiple departments and coordinate research-related activities.
- Prepare reports and presentations that help management make informed business decisions.
Requirements
Candidates should ideally have:
- A Bachelor's degree or equivalent qualification in Management Information Systems, Mathematics, Psychology, Social Sciences, Statistics, Applied Computer Science or a related discipline.
- At least 3 years of relevant work experience.
- Advanced Microsoft Office skills.
- Experience with analytical and data visualization tools.
- Knowledge of platforms such as SAS, SPSS, SQL, Power BI, Tableau or SAP BusinessObjects.
- Strong skills in data extraction, transformation and visual analysis.
- Understanding of database modelling and data structures.
- Experience in reporting, presentation and communicating analytical findings.
- Good stakeholder and client management abilities.
- Strong organisational, project coordination and time management skills.
- Excellent written and spoken English.
Why You'll Love This Opportunity
- Combine customer research with business intelligence and data analytics.
- Work on dashboards, KPI reporting and customer insight initiatives.
- Collaborate with Customer Care, IT and multiple business units.
- Develop experience using advanced analytical and visualization tools.
- Build a career in customer experience, research and data-driven business strategy within Qatar's aviation sector.
Who Should Apply?
This role is ideal for someone who enjoys investigating data and turning findings into useful business recommendations. You should be comfortable working with both numbers and people, as the position requires technical analysis as well as communication with stakeholders across different departments.
The opportunity may suit professionals working as Data Analysts, Customer Insights Analysts, Business Intelligence Analysts, Market Research Analysts or Customer Experience Analysts.
A background in customer research, statistics, social sciences, business intelligence or data analytics can be particularly relevant. The strongest candidates will be curious, detail-oriented and able to identify patterns that may help improve customer experience and business performance.
Skills That Will Help You Succeed
Technical skills are important, particularly the ability to extract, transform and analyse data from different sources. Experience with SQL and business intelligence tools such as Power BI or Tableau can help you develop useful dashboards and present information clearly.
Research skills are equally valuable. You should understand how to interpret customer feedback, compare competitor performance and identify meaningful trends rather than simply reporting raw data.
Strong communication is also essential. A useful insight only creates value when decision-makers understand what the data means and what action may be required.
How to Stand Out
Hiring managers will look for evidence that your analysis has helped solve real business problems.
Your CV should highlight:
- Customer research or customer experience projects you have supported.
- Dashboards or KPI reports you have developed.
- Experience using SQL, Power BI, Tableau, SPSS, SAS or similar tools.
- Improvements in reporting efficiency, data quality or dashboard usability.
- Competitor or market research you have conducted.
- Examples where your analysis influenced a business or customer service decision.
- Experience coordinating projects involving multiple stakeholders.
Where possible, include measurable achievements. For example, mention improvements in reporting turnaround time, dashboard adoption, customer satisfaction insights identified or efficiency gains from improved data processes.
Interview Preparation
Expect questions about how you approach a customer research project, validate data quality and transform large amounts of information into actionable insights.
You may be asked to describe a dashboard you created, explain how you identified an important trend or discuss how you would respond if different data sources produced conflicting results.
Prepare examples that demonstrate your technical knowledge as well as your communication skills. Be ready to explain which analytical tools you have used, how you selected appropriate KPIs and how you presented complex findings to non-technical stakeholders.
Career Growth
This role can lead to opportunities such as Senior Customer Insights Analyst, Customer Experience Manager, Business Intelligence Analyst, Market Research Manager, Data Analytics Specialist or Customer Strategy Manager.
Frequently Asked Questions
How much experience is required?
Candidates should have at least three years of relevant job-related experience.
What educational background is suitable?
Relevant degrees include Management Information Systems, Mathematics, Psychology, Social Sciences, Statistics, Applied Computer Science or similar fields.
Which technical tools are useful for this role?
Experience with SQL, Power BI, Tableau, SAS, SPSS and SAP BusinessObjects can be particularly valuable.
Is this purely a data analysis role?
No. The role combines data analysis with customer research, KPI reporting, competitor insights and communication with business stakeholders.
What is the main purpose of the position?
The main objective is to support customer research and transform findings into reports, dashboards and insights that help management improve decision-making and customer experience.