Marketing Officer

We are seeking a Marketing Executive to support the development and execution of integrated marketing campaigns that strengthen brand awareness, generate customer leads, and contribute to sales growth. The role covers digital marketing, market research, content, events, sponsorships, campaign analytics, and marketing reporting within the automotive sector.

Key Responsibilities

• Develop and execute marketing campaigns across digital and traditional channels to achieve agreed KPIs.
• Coordinate with internal departments, creative teams, agencies, vendors, and other stakeholders to ensure timely campaign delivery.
• Monitor campaign performance, customer engagement, website traffic, social media activity, and other marketing KPIs.
• Conduct market research and competitor analysis to identify market trends, customer preferences, and competitive opportunities.
• Analyze customer insights and industry data to support product positioning, target audience segmentation, and market development.
• Manage and support digital marketing channels including website, social media, email marketing, online advertising, and SEO.
• Create and optimize engaging marketing content and promotional materials while ensuring brand consistency.
• Support the planning and execution of events, trade shows, product launches, and customer engagement activities.
• Coordinate event logistics, suppliers, agencies, and on-site activities.
• Identify and evaluate sponsorship opportunities and monitor their effectiveness and ROI.
• Prepare marketing reports, dashboards, presentations, and performance insights for management.
• Track marketing budgets, expenses, and campaign ROI to ensure effective resource utilization.
• Stay informed about automotive industry trends, digital marketing developments, emerging technologies, and consumer behavior.
• Support continuous improvement initiatives and perform other marketing-related duties assigned by the Head of Department.

Minimum Requirements

• Diploma in Marketing, Business Administration, or a related field.
• Experience in marketing, preferably within the automotive industry.
• Practical knowledge of digital marketing campaigns, content creation, social media, and online advertising.
• Knowledge of CRM systems, customer segmentation, marketing automation, Google Analytics, SEO, and social media management tools.
• Proficiency in MS Office – Word, Excel, and PowerPoint.
• Strong analytical and problem-solving skills with the ability to convert marketing data into actionable insights.
• Excellent communication, interpersonal, organizational, and project management skills.
• Creative mindset with the ability to develop innovative marketing concepts and compelling content.
• Ability to work effectively with cross-functional teams and manage multiple priorities.

Key Skills

Digital Marketing | Automotive Marketing | Marketing Campaigns | Market Research | Competitor Analysis | CRM | Customer Segmentation | SEO | Social Media Marketing | Content Creation | Google Analytics | Event Management | Sponsorship Management | Marketing Analytics | ROI Analysis | Budget Management | MS Office | Reporting & Dashboards

Job Details

• Position: Marketing Executive
• Industry: Automotive
• Education: Diploma
• Experience: Relevant marketing experience preferred
• Employment Type: Full-time