Job Description/Specification:
NBK is seeking a results-driven Marketing Executive to support the planning and execution of integrated marketing campaigns that strengthen brand awareness, drive customer acquisition, and contribute to sales growth. The role will cover digital marketing, market research, events, sponsorships, campaign analytics, and marketing reporting within a fast-paced automotive environment.
Key Responsibilities
- Develop and execute marketing campaigns across digital and traditional channels to achieve agreed KPIs.
- Coordinate with internal teams, creative agencies, vendors, and other stakeholders to ensure timely campaign execution.
- Monitor campaign performance, customer engagement, website and social media analytics, and provide actionable recommendations.
- Conduct market research and competitor analysis to identify trends, customer preferences, and business opportunities.
- Analyze customer and market data to support product positioning, audience segmentation, and potential market expansion.
- Support digital marketing activities across websites, social media, email marketing, SEO, and online advertising.
- Develop and optimize marketing content and promotional materials while maintaining brand consistency.
- Plan and coordinate events, trade shows, product launches, sponsorships, and customer engagement activities.
- Manage event logistics, vendors, on-site activities, and sponsorship opportunities while monitoring ROI.
- Prepare marketing reports, dashboards, presentations, and performance analysis for management.
- Monitor marketing budgets, expenses, and campaign ROI to ensure effective resource utilization.
- Stay updated on automotive market trends, digital marketing technologies, consumer behavior, and industry best practices.
- Perform other marketing-related duties as assigned by the Head of Department.
Minimum Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Strong knowledge of marketing principles, customer segmentation, and consumer behavior.
- Experience in digital marketing and campaign execution.
- Proficiency in MS Word, Excel, and PowerPoint.
- Knowledge of CRM systems, marketing automation, Google Analytics, SEO tools, and social media platforms.
- Strong analytical, communication, project management, and organizational skills.
- Creative mindset with the ability to develop engaging marketing content and campaign ideas.
- Ability to work effectively with cross-functional teams and manage multiple priorities.
- Knowledge of automotive industry trends and customer preferences is an advantage.
Key Skills
Digital Marketing | Marketing Campaigns | Market Research | Competitor Analysis | CRM | Customer Segmentation | Google Analytics | SEO | Social Media Marketing | Content Marketing | Event Management | Sponsorships | Marketing Analytics | Budget Management | Automotive Marketing | MS Excel | Reporting & Dashboards