Job Description/Specification:
Al-Futtaim Group Real Estate is seeking an experienced Digital Marketing Manager to lead the digital marketing strategy for Doha Festival City. This role is responsible for developing and executing integrated digital campaigns that enhance brand awareness, increase customer engagement, drive mall footfall, and maximize commercial performance.
The successful candidate will oversee digital strategy, social media, paid advertising, CRM, influencer marketing, SEO, website management, analytics, AI-driven marketing initiatives, and omnichannel customer experiences while collaborating with internal departments and external agencies.
About This Role
As the Digital Marketing Manager, you will own Doha Festival City's digital ecosystem, ensuring all digital touchpoints work together to deliver measurable business results. You will manage digital campaigns from strategy through execution, optimize marketing performance using data and analytics, and leverage emerging technologies and AI to improve customer engagement and marketing effectiveness.
Key Responsibilities
Digital Strategy & Performance
- Develop and execute the annual digital marketing strategy aligned with business objectives.
- Increase digital reach, customer engagement, and shopping mall footfall.
- Monitor competitor activities and emerging digital marketing trends.
- Drive measurable ROI across all digital marketing initiatives.
- Strengthen Doha Festival City's digital brand positioning.
Social Media & Content Marketing
- Develop and manage monthly content calendars across all social media platforms.
- Coordinate with creative agencies, photographers, videographers, and content creators.
- Produce engaging content for Instagram Reels, TikTok, YouTube Shorts, and emerging platforms.
- Monitor community engagement and customer sentiment through social listening tools.
- Ensure consistent brand messaging across all digital channels.
- Continuously optimize content performance using analytics.
Digital Advertising & Paid Media
- Manage paid campaigns across Meta, Google Ads, YouTube, Display, and Programmatic platforms.
- Collaborate with media agencies to plan campaign strategies and budgets.
- Define campaign KPIs and optimize performance for maximum ROI.
- Monitor campaign effectiveness and recommend improvements.
Influencer Marketing & Partnerships
- Identify and manage influencers, creators, and media partners.
- Execute influencer campaigns from planning through performance reporting.
- Develop long-term partnerships supporting seasonal campaigns.
- Evaluate campaign performance and optimize future collaborations.
Website, SEO & Customer Experience
- Manage website content, campaign landing pages, and microsites.
- Coordinate with IT and web development agencies.
- Manage SEO strategy and monitor agency performance.
- Improve website traffic, lead generation, and conversions.
- Ensure proper analytics implementation and campaign tracking.
CRM & Customer Engagement
- Support CRM initiatives focused on acquisition, retention, and loyalty.
- Plan and execute targeted email and SMS campaigns.
- Segment customer databases for personalized marketing.
- Analyze customer behavior to improve engagement strategies.
- Optimize customer journeys across digital channels.
Omnichannel & Digital Screens
- Manage content across mall digital screens, LED displays, and DOOH assets.
- Ensure seamless messaging across website, social media, CRM, and in-mall digital communications.
- Coordinate integrated omnichannel campaign rollouts.
Retailer & Tenant Marketing
- Support retailers with digital promotional opportunities.
- Coordinate store opening campaigns and seasonal promotions.
- Promote tenant activations through digital platforms.
- Collaborate with Leasing and Tenant Relations teams to maximize retailer participation.
Analytics & Reporting
- Prepare weekly and monthly digital performance dashboards.
- Analyze campaign performance across all channels.
- Present insights and recommendations to senior management.
- Track KPIs and business objectives through detailed reporting.
Innovation & AI Marketing
- Evaluate AI-powered marketing technologies and automation tools.
- Utilize AI for content generation, campaign optimization, and reporting.
- Identify innovative digital solutions to improve customer engagement.
- Support the organization's digital transformation initiatives.
Cross-Functional Collaboration
- Work closely with PR, Creative, CRM, Media, Events, Operations, IT, Leasing, and external agencies.
- Ensure seamless execution of integrated marketing campaigns.
- Build strong partnerships with internal and external stakeholders.
Budget & Vendor Management
- Own and manage the digital marketing budget.
- Negotiate with suppliers, agencies, and technology partners.
- Manage marketing projects while maximizing ROI.
- Identify strategic technology partnerships to enhance digital capabilities.
Minimum Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Proven experience in Digital Marketing, preferably in retail, shopping malls, real estate, hospitality, or consumer brands.
- Experience managing integrated digital marketing campaigns.
- Strong stakeholder and project management experience.
Preferred Qualifications
- Experience in shopping mall or retail destination marketing.
- Knowledge of AI-powered marketing tools and automation platforms.
- Experience managing media agencies and influencer campaigns.
- Experience with CRM and customer lifecycle marketing.
Technical Skills
- Digital Marketing Strategy
- Social Media Marketing
- Content Marketing
- Paid Media (Meta, Google Ads, YouTube)
- Programmatic Advertising
- SEO & SEM
- Website Management
- Google Analytics
- CRM Marketing
- Email Marketing
- SMS Marketing
- Customer Journey Optimization
- Influencer Marketing
- Digital Campaign Management
- Marketing Analytics
- Power BI
- AI Marketing Tools
- Budget Management
- Project Management
- Vendor Management
Core Competencies
- Strategic Thinking
- Leadership
- Creativity
- Data-Driven Decision Making
- Communication Skills
- Stakeholder Management
- Project Management
- Planning & Organization
- Team Collaboration
- Negotiation Skills
- Innovation
- Customer Focus
- Analytical Thinking
- Attention to Detail
- Results Orientation
About Al-Futtaim Group Real Estate
Al-Futtaim Group Real Estate (AFGRE) is the real estate development and operations arm of the Al-Futtaim Group, managing a multi-billion-dollar portfolio across the Middle East and North Africa. Its portfolio includes residential, commercial, retail, hospitality, healthcare, and education developments, including flagship destinations such as Dubai Festival City, Cairo Festival City, and Doha Festival City. AFGRE is committed to delivering world-class customer experiences through innovation, sustainable development, and strategic partnerships.