Job Description/Specification:
Al Abdulghani Motors is looking for an experienced Marketing Communications Specialist to lead the planning, execution, and performance of integrated marketing campaigns across digital and offline channels. The role is responsible for strengthening brand awareness, driving customer engagement, managing marketing events, and ensuring all communications align with brand guidelines and business objectives.
This opportunity is ideal for marketing professionals with experience in campaign management, digital marketing, brand communications, event management, and performance analytics.
About This Role
As a Marketing Communications Specialist, you will develop and execute marketing campaigns, coordinate product launches and sponsorships, manage supplier relationships, monitor campaign performance, and collaborate with internal stakeholders to deliver impactful marketing initiatives. You will also oversee marketing budgets, ensure regulatory compliance, and continuously optimize campaigns using data-driven insights.
Key Responsibilities
Marketing Strategy & Campaign Management
- Plan and execute integrated marketing campaigns across digital and traditional channels.
- Develop promotional campaigns and customer offers aligned with business objectives.
- Ensure all marketing communications comply with brand guidelines and messaging standards.
- Monitor campaign performance and recommend improvements to maximize ROI and customer engagement.
Brand Management
- Maintain consistent brand identity across all communication platforms.
- Support brand positioning through creative marketing initiatives and customer engagement activities.
- Collaborate with internal teams to ensure consistent execution of brand strategies.
- Protect brand integrity across all marketing touchpoints.
Digital Marketing & Analytics
- Monitor and analyze digital marketing performance using relevant analytics tools.
- Evaluate website performance, digital campaigns, and customer engagement metrics.
- Recommend continuous improvements (Kaizen) based on campaign insights and market trends.
- Support the optimization of digital applications and online customer experiences.
Events & Public Relations
- Coordinate product launches, sponsorships, exhibitions, motor shows, and promotional events.
- Work closely with the Public Relations team to plan and execute media activities.
- Manage event timelines, suppliers, and external agencies to ensure successful execution.
- Support partnership initiatives that enhance brand visibility and customer engagement.
Budget & Vendor Management
- Manage marketing budgets and monitor campaign expenditures.
- Coordinate with suppliers to ensure timely delivery of marketing materials and services.
- Raise Purchase Requisitions (PRs) and Purchase Orders (POs) while ensuring compliance with procurement procedures.
- Ensure projects are delivered within approved budgets and timelines.
Stakeholder Management
- Prepare presentations and marketing reports for management and stakeholders.
- Coordinate with internal departments to obtain necessary approvals.
- Ensure all marketing campaigns comply with regulatory and corporate requirements.
- Build effective relationships with internal and external stakeholders to support successful project delivery.
Minimum Requirements
Education
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
Experience
- Minimum 5 years of experience in marketing, brand management, or corporate communications.
- Experience in automotive, retail, FMCG, or consumer-focused industries is preferred.
Preferred Skills
- Strong knowledge of digital marketing and integrated marketing campaigns.
- Experience managing events, sponsorships, and product launches.
- Excellent project management and organizational skills.
- Strong analytical and presentation abilities.
- Experience working with marketing agencies and external vendors.
Technical Skills
- Marketing Communications
- Brand Management
- Digital Marketing
- Campaign Management
- Social Media Marketing
- Marketing Analytics
- Google Analytics
- Content Marketing
- Event Management
- Public Relations
- Vendor Management
- Budget Management
- Purchase Requisitions (PR)
- Purchase Orders (PO)
- Microsoft PowerPoint
- Marketing Reporting
- Website Performance Analysis
- Project Coordination
Core Competencies
- Strategic Thinking
- Creativity
- Communication Skills
- Project Management
- Stakeholder Management
- Analytical Thinking
- Attention to Detail
- Time Management
- Collaboration
- Problem Solving
Why Join Al Abdulghani Motors?
Al Abdulghani Motors is one of Qatar's leading automotive organizations, recognized for representing world-renowned vehicle brands and delivering innovative customer experiences. Joining the Marketing team offers the opportunity to work on high-profile campaigns, major automotive events, and digital transformation initiatives while building a rewarding career in one of the country's most respected companies.
ATS Keywords
Marketing Communications Specialist, Marketing Executive, Brand Executive, Digital Marketing, Marketing Campaigns, Brand Management, Event Management, Product Launch, Sponsorship Management, Public Relations, Marketing Analytics, Google Analytics, Social Media Marketing, Integrated Marketing, Marketing Strategy, Vendor Management, Marketing Coordinator, Automotive Marketing, Al Abdulghani Motors Careers, Marketing Jobs Qatar.
CV Tips
Highlight your experience in digital marketing, integrated campaigns, brand management, event planning, sponsorships, marketing analytics, and budget management. Quantify achievements such as campaign ROI, lead generation, website traffic growth, social media engagement, event attendance, or successful product launches. Include experience with marketing automation, Google Analytics, CRM platforms, and creative agencies to improve your ATS ranking.
Application Tips
Customize your CV to demonstrate expertise in campaign planning, digital marketing, brand communications, and project management. Showcase measurable achievements, including successful marketing campaigns, increased customer engagement, improved brand awareness, or optimized marketing spend. Emphasize your ability to collaborate with cross-functional teams, manage multiple projects simultaneously, and use analytics to drive marketing performance and continuous improvement.