Job Description/Specification:
Social & Community Specialist roles combine content operations, audience engagement, social listening, and digital marketing. This position is responsible for keeping multiple social channels active and consistent while building meaningful relationships with customers, partners, influencers, and online communities across different markets.
Key Responsibilities
- Manage daily content scheduling and publishing across Instagram, TikTok, X, Snapchat, Facebook, and LinkedIn.
- Use social media management platforms such as Hootsuite to organize and publish approved content.
- Adapt content for different platforms while maintaining brand guidelines and consistent messaging.
- Monitor comments, direct messages, mentions, and reviews across social channels.
- Respond to community interactions promptly and professionally.
- Escalate sensitive complaints, negative feedback, and potential reputation issues when necessary.
- Track social sentiment, competitor activity, industry trends, and brand mentions.
- Prepare regular reports covering engagement, reach, impressions, follower growth, and content performance.
- Identify insights from social media data and recommend improvements to content and community strategies.
- Coordinate with influencers, bloggers, and content creators on campaigns and deliverables.
- Maintain influencer records, campaign information, and performance data.
- Coordinate with international market teams to maintain consistent social media standards.
- Work with creative teams and agencies to request, track, and organize visual assets.
- Maintain an accurate library of approved social media content and creative materials.
Requirements
- Minimum 5 years of experience in social media management, community management, or digital marketing.
- Hands-on experience managing multiple major social media platforms.
- Strong knowledge of Instagram, TikTok, X, Snapchat, Facebook, and LinkedIn.
- Experience using Hootsuite or comparable social media management tools.
- Excellent written communication skills in both Arabic and English.
- Ability to create and adapt bilingual social media content.
- Strong understanding of social media analytics and performance reporting.
- Experience coordinating with creative agencies, designers, or content production teams.
- Excellent organizational and time-management skills.
- Ability to manage several channels, campaigns, and markets simultaneously.
- Influencer or blogger coordination experience is an advantage.
- Experience in mobility, ride-hailing, fintech, or fast-growing digital platforms is beneficial.
- Bachelor’s degree in Marketing, Communications, Media, or a related discipline.
Why You'll Love This Opportunity
- Work across multiple social platforms and international markets.
- Gain experience in a rapidly developing digital mobility environment.
- Combine content, community management, analytics, and influencer marketing.
- Develop experience working with creative teams and external content partners.
- Build expertise in bilingual digital communications and regional social media operations.
Who Should Apply?
This role is suited to experienced social media professionals who are comfortable managing both the creative and operational sides of digital communications.
The ideal candidate is organized, responsive, detail-oriented, and confident communicating with online communities. You should be comfortable switching between content scheduling, customer interactions, performance reporting, influencer coordination, and internal stakeholder management throughout the day.
Candidates with experience in ride-hailing, mobility, fintech, technology startups, or other high-growth digital businesses may have a strong advantage.
Skills That Will Help You Succeed
- Social media management
- Community management
- Arabic and English content creation
- Social media analytics
- Content scheduling
- Social listening
- Influencer coordination
- Digital marketing
- Copywriting
- Competitor monitoring
- Reporting and data analysis
- Creative project coordination
- Crisis escalation
- Time management
How to Stand Out
Hiring managers will want to see evidence that you can manage social channels at scale while improving audience engagement and brand visibility.
On your CV, highlight:
- Social media accounts or markets you have managed
- Growth in followers, engagement, reach, or impressions
- Successful campaigns and their measurable results
- Influencer campaigns you coordinated
- Community management experience
- Social listening and reporting tools you have used
- Examples of improving content performance
- Experience managing Arabic and English communications
Include specific numbers whenever possible. For example, mention percentage growth in engagement, audience size, campaign reach, or improvements in response times.
Interview Preparation
Candidates should prepare for questions such as:
How would you manage several social platforms at the same time?
Explain how you use content calendars, scheduling tools, approval workflows, asset libraries, and reporting systems to stay organized.
How would you respond to a negative customer comment?
Discuss responding professionally, understanding the issue, protecting customer privacy, and escalating sensitive matters according to the appropriate process.
Which social media metrics matter most?
Be prepared to discuss engagement rate, reach, impressions, follower growth, content performance, sentiment, and response-related metrics.
How would you adapt the same campaign for different platforms?
Explain how you would adjust format, messaging, caption length, creative style, and audience approach while keeping the core campaign message consistent.
Career Growth
A Social & Community Specialist can progress into roles such as:
- Senior Social Media Specialist
- Social Media Manager
- Community Manager
- Digital Marketing Manager
- Social Media Lead
- Brand Communications Manager
- Head of Social Media or Digital Communications
Experience across content, analytics, community engagement, and influencer marketing can provide a strong foundation for broader digital marketing and brand leadership positions.
Frequently Asked Questions
What does a Social & Community Specialist do?
The role manages social media content, engages with online communities, monitors brand conversations, analyzes performance, and supports influencer and digital campaigns.
Is Arabic required for this role?
Yes. Strong written communication in both Arabic and English is specified as a requirement.
How much experience is needed?
The position requires at least five years of relevant social media, community management, or digital marketing experience.
Which social media platforms are involved?
The role covers Instagram, TikTok, X, Snapchat, Facebook, and LinkedIn.
Is experience in mobility or ride-hailing necessary?
It is not mandatory, but experience in mobility, ride-hailing, fintech, or high-growth digital platforms is considered an advantage.