Job Description/Specification:
Snoonu, Qatar's leading homegrown Super App, is seeking an experienced Senior Product Manager to lead its Smart Campaigns product squad. This strategic role is responsible for defining and executing the vision, roadmap, and delivery of Snoonu's promotions platform, including both internal campaign management tools and customer-facing promotional experiences.
You will collaborate closely with Engineering, Design, Commercial, Marketing, Finance, and Data teams to build scalable growth products that drive measurable business outcomes. This position is ideal for a product leader who thrives in fast-paced environments, enjoys solving complex business problems, and can independently lead products from concept to launch.
About This Role
As the Senior Product Manager – Smart Campaigns, you will own the complete product lifecycle, from strategy and discovery through delivery, optimization, and growth. You will transform ambiguous business challenges into clear product solutions, prioritize investments based on customer insights and business impact, and ensure every product initiative supports Snoonu's long-term growth objectives.
Key Responsibilities
Product Strategy & Roadmap
- Define and execute the Smart Campaigns product vision and roadmap.
- Balance immediate commercial priorities with long-term platform scalability.
- Identify and prioritize opportunities using customer insights, analytics, and business value.
- Ensure every product launch includes a well-defined Go-to-Market (GTM) strategy and measurable success metrics.
Product Ownership & Delivery
- Own the end-to-end product lifecycle from discovery to launch and continuous improvement.
- Translate complex business problems into detailed product requirements.
- Collaborate with Design and Engineering to deliver high-quality product solutions.
- Make informed product decisions and technical trade-offs for backend-intensive systems.
Growth & Experimentation
- Build and optimize customer-facing promotional experiences.
- Manage internal campaign management tools used by commercial teams.
- Drive experimentation through A/B testing and data-driven optimization.
- Measure product performance and iterate based on business outcomes.
Cross-Functional Leadership
- Lead strategic initiatives across Product, Engineering, Design, Marketing, Commercial, Finance, and Data teams.
- Align stakeholders around product priorities and execution plans.
- Act as the primary product owner for all campaign-related initiatives.
- Facilitate collaboration to ensure timely and successful product delivery.
Platform Development
- Design scalable promotion capabilities that support business growth.
- Improve internal campaign tooling for operational efficiency.
- Ensure platform enhancements maintain simplicity, scalability, and reliability.
- Support continuous platform innovation without adding unnecessary complexity.
Minimum Qualifications
- Bachelor's Degree in Computer Science, Engineering, Business, or a related field.
- Minimum 5 years of Product Management experience.
- Experience managing consumer-facing mobile products.
- Proven success delivering growth-focused digital products.
- Experience working on technically complex, backend-heavy systems.
Technical Skills
- Product Management
- Product Strategy
- Product Roadmap Development
- Growth Product Management
- Mobile Product Management
- Platform Product Management
- Agile Methodologies
- Scrum
- Product Discovery
- Go-to-Market (GTM) Strategy
- A/B Testing
- Data Analytics
- Product Metrics
- Backend Systems
- User Story Development
- Requirements Gathering
- Customer Journey Optimization
- Product Lifecycle Management
- Experimentation Frameworks
- Business Analysis
Core Competencies
- Strategic Thinking
- Product Ownership
- Leadership
- Stakeholder Management
- Cross-Functional Collaboration
- Communication Skills
- Decision Making
- Problem Solving
- Analytical Thinking
- Customer Obsession
- Prioritization
- Adaptability
- Innovation
- Accountability
- Results Orientation
Preferred Qualifications
- Experience in e-commerce, marketplace, fintech, delivery, or Super App platforms.
- Strong understanding of promotions, loyalty, campaign management, or growth products.
- Experience working with engineering teams building distributed backend systems.
- Knowledge of experimentation frameworks and product analytics tools.
- Experience scaling digital platforms with millions of users.
Why Join Snoonu?
Join one of the Middle East's fastest-growing technology companies and help shape the future of Qatar's leading Super App.
Benefits
- Great Place to Work® Certified workplace.
- Competitive compensation and career advancement opportunities.
- Learning and development budget.
- Flexible leave and wellness programs.
- Agile, fast-paced product environment.
- Opportunity to own high-impact products.
- Collaborative global team.
- ISO 9001:2015 & ISO 45001:2018 certified organization.
- Work on innovative products that directly impact millions of customer interactions.