Job Description/Specification:
Qatar Airways is seeking an experienced Digital Marketing & Communications professional to support Qatar Airways Cargo's digital marketing strategy, customer communications, and revenue-generation initiatives.
The role will manage key digital communication channels, develop targeted marketing campaigns, enhance Cargo's website and online platforms, and use customer and campaign analytics to improve engagement, brand awareness, and commercial performance.
Key Responsibilities
Digital Marketing & Communications
- Develop and implement digital marketing communications for Qatar Airways Cargo.
- Manage core digital communication channels to ensure consistent and effective customer engagement.
- Execute online marketing strategies supporting Cargo's digitalization objectives.
- Manage email campaigns, e-newsletters, brochures, internal communications, social media, and online advertising.
- Develop promotional campaigns designed to increase customer engagement, revenue, and network performance.
- Maintain the marketing calendar and coordinate campaign content across channels.
Website & Digital Platforms
- Work with IT and Cargo Automation teams on website redesign and functionality improvements.
- Maintain and update Cargo website, mobile platforms, applications, and intranet content.
- Ensure information relating to products, fleet, procedures, terms and conditions, and Cargo services remains accurate and current.
- Support implementation of multilingual digital content and communications.
- Conduct website UAT and develop technical requirements and use cases where required.
Social Media & Campaign Management
- Plan and execute social media campaigns to increase Qatar Airways Cargo awareness and conversions.
- Monitor Cargo-related social media activity, industry developments, and competitor campaigns.
- Create compelling promotional content for websites, email, social media, blogs, and other digital channels.
- Support events through e-invitations, promotional materials, giveaways, and coordination with creative teams.
Analytics & Performance
- Track website performance and customer behavior using web analytics platforms.
- Analyze campaign results against agreed KPIs and prepare monthly performance reports.
- Use qualitative and quantitative research to evaluate communication effectiveness.
- Recommend improvements based on campaign performance and customer insights.
- Introduce new communication technologies and channels to enhance the digital customer experience.
Qualifications & Experience
- Bachelor’s degree or equivalent qualification.
- Minimum 5 years of relevant professional experience.
- Experience in digital marketing, communications, website management, or related functions.
- Experience working with IT teams on website redesign and digital projects.
- Strong copywriting and editing skills across digital and traditional channels.
- Experience developing technical requirements and conducting website UAT.
- Fluency in English and Arabic, both written and spoken.
Technical Skills
Candidates should have working knowledge or experience with:
- HTML and WYSIWYG editors.
- WordPress, Drupal, Dreamweaver, or similar platforms.
- Adobe Photoshop, InDesign, Illustrator, and After Effects.
- Email marketing platforms such as Mailchimp or Responsys.
- Google Analytics, Adobe Analytics, or similar web analytics tools.
- Social media and online advertising.
- Website content management and digital campaign reporting.
- Campaign analytics and KPI measurement.
About Qatar Airways Group
Qatar Airways Group has grown from a four-aircraft operation into a global aviation organization spanning multiple businesses. Employees work within an international environment focused on innovation, customer experience, operational excellence, and continued growth.
This opportunity is ideal for a digital marketing professional looking to combine marketing communications, analytics, social media, website management, and aviation cargo within a major international airline group.