Job Description/Specification:
NIQ (NielsenIQ) is seeking an experienced and client-focused Senior Research Manager – Quantitative Market Research to lead high-impact consumer and market research projects while developing strategic client relationships across Qatar. This role is responsible for managing end-to-end quantitative research studies, delivering actionable insights, driving business growth through cross-selling opportunities, and providing expert consultation to clients.
The ideal candidate will have extensive experience in quantitative market research, exceptional analytical and presentation skills, and the ability to manage multiple stakeholders while delivering strategic business insights that support client decision-making.
About This Role
As a Senior Research Manager, you will manage quantitative research projects from proposal to presentation, build long-term client partnerships, oversee research execution, mentor research teams, analyze market data, and deliver impactful insights that help clients make informed business decisions.
Key Responsibilities
📊 Research & Project Management
- Lead end-to-end quantitative market research projects, ensuring timely and high-quality delivery.
- Manage various research studies including Customer Satisfaction (C-SAT), Mystery Shopping (MS), Brand Health Tracking, Usage & Attitude (U&A), and other custom research projects.
- Oversee questionnaire design, sampling methodologies, data collection, analysis, reporting, and presentation development.
- Ensure research methodologies align with client objectives and industry best practices.
- Leverage AI tools to improve research efficiency throughout the project lifecycle.
🤝 Client Relationship Management
- Build and maintain strong relationships with key clients and stakeholders.
- Understand client business challenges and recommend suitable research solutions.
- Manage client expectations throughout project execution.
- Handle client queries, provide expert consultation, and resolve issues effectively.
- Deliver presentations that translate research findings into actionable business recommendations.
💼 Business Development
- Identify cross-selling and upselling opportunities within existing client accounts.
- Support new business development and client acquisition initiatives.
- Expand client portfolios by recommending additional research services.
- Contribute to revenue growth through strategic account management.
📈 Data Analysis & Insights
- Interpret quantitative research data and generate meaningful business insights.
- Ensure accurate analysis using statistical tools and research methodologies.
- Produce clear, concise, and visually compelling reports.
- Translate complex datasets into strategic recommendations for clients.
👥 Leadership & Team Development
- Mentor and support research executives and project teams.
- Guide team members throughout questionnaire design, data analysis, reporting, and client presentations.
- Ensure projects are delivered efficiently while maintaining quality standards.
- Foster collaboration and continuous professional development within the research team.
Minimum Requirements
Education
- Bachelor's Degree in Marketing, Business Administration, Statistics, Economics, Social Sciences, Psychology, or a related discipline.
- A Master's Degree is an advantage.
Experience
- Minimum 9 years of experience in market research, with a strong focus on quantitative research.
- Proven experience managing end-to-end research projects and client relationships.
- Experience working with clients in Qatar or the GCC market is highly preferred.
Preferred Skills
- Strong knowledge of quantitative research methodologies.
- Expertise in questionnaire development, sampling, and statistical analysis.
- Excellent client relationship and stakeholder management skills.
- Outstanding presentation and storytelling abilities.
- Strong numerical, analytical, and problem-solving skills.
- Ability to manage multiple projects in a multicultural environment.
- Experience utilizing AI tools to enhance research workflows is an advantage.
Technical Skills
- Quantitative Market Research
- Customer Satisfaction (C-SAT)
- Brand Health Tracking
- Usage & Attitude (U&A) Studies
- Survey Design
- Statistical Analysis
- Data Interpretation
- Research Reporting
- Microsoft PowerPoint & Excel
- AI-Enabled Research Tools
Core Competencies
- Client Relationship Management
- Strategic Thinking
- Analytical Skills
- Leadership
- Communication
- Presentation Skills
- Problem Solving
- Business Development
- Stakeholder Management
- Project Management
Who Can Apply?
This opportunity is suitable for professionals currently working as:
- Senior Research Manager
- Market Research Manager
- Quantitative Research Manager
- Consumer Insights Manager
- Client Service Manager
- Research Consultant
- Customer Insights Manager
- Brand Insights Manager
- Research Director
- Consumer Intelligence Manager
Professionals from the Market Research, Consumer Insights, Consulting, FMCG, Retail, Telecommunications, Financial Services, Healthcare, Media, Government, and Research Agency sectors are encouraged to apply.
CV Tips
Highlight:
- Experience managing quantitative market research projects from design to client presentation.
- Expertise in C-SAT, Brand Health Tracking, U&A studies, and consumer research.
- Client relationship management and business development achievements.
- Data analysis, reporting, and presentation experience using statistical tools.
- Leadership experience mentoring research teams and managing complex projects.
Application Tips
- Quantify your achievements by highlighting revenue growth, client retention, project value, or successful research engagements.
- Showcase your expertise in quantitative research methodologies and strategic consulting.
- Include examples of client presentations, business insights, and cross-selling achievements.
- Highlight your experience working with Qatar or GCC markets and multicultural stakeholders.
- Optimize your CV with ATS-friendly keywords such as Market Research Manager, quantitative research, consumer insights, C-SAT, Brand Health Tracking, U&A, client relationship management, data analysis, research consulting, and stakeholder management.
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