Digital Marketing Executive

Job Description/Specification:

A leading pharmacy and healthcare organization in Doha, Qatar is seeking a creative and results-driven Digital Marketing Specialist to lead its digital marketing initiatives. This role is responsible for planning and executing integrated marketing campaigns, managing social media platforms, optimizing digital advertising performance, and strengthening the company's online presence while ensuring compliance with Qatar's healthcare advertising regulations.

The ideal candidate will have strong expertise in digital marketing, content creation, paid advertising, SEO, analytics, and campaign management, with a passion for driving customer engagement and business growth.

About This Role

As a Digital Marketing Specialist, you will develop and implement digital marketing strategies, manage social media channels, execute paid advertising campaigns, optimize website performance, analyze marketing data, and collaborate with internal teams to promote healthcare products and services effectively.

Key Responsibilities

📈 Digital Marketing Strategy

• Develop and execute digital marketing campaigns aligned with business objectives.
• Support annual and monthly marketing planning.
• Plan online promotions for pharmacy products, healthcare services, and seasonal campaigns.
• Monitor digital marketing trends and recommend innovative marketing strategies.

📱 Social Media Management

• Manage company social media platforms including Facebook, Instagram, LinkedIn, TikTok, X, and YouTube.
• Create, schedule, and publish engaging content across digital channels.
• Increase audience engagement, brand awareness, and follower growth.
• Respond to customer inquiries, comments, and messages when required.

✍️ Content Marketing

• Develop high-quality marketing content for:
  • Social media
  • Website pages
  • Blog articles
  • Email campaigns
  • Product descriptions
  • Promotional banners
  • Video captions
• Collaborate with graphic designers and videographers to produce compelling marketing materials.
• Ensure all content complies with Qatar healthcare advertising regulations and company branding standards.

💰 Paid Advertising

• Plan, launch, and optimize paid campaigns across:
  • Google Ads
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
  • TikTok Ads
• Monitor advertising budgets and maximize return on investment (ROI).
• Conduct A/B testing to improve campaign performance and conversion rates.

🌐 Website & SEO

• Update website content regularly.
• Improve search engine rankings through SEO best practices.
• Conduct keyword research and on-page optimization.
• Monitor website traffic, user behavior, and performance metrics.
• Coordinate with developers to implement website improvements.

📧 Email Marketing

• Create and manage email marketing campaigns.
• Maintain customer mailing lists and segmentation.
• Monitor open rates, click-through rates, and overall campaign effectiveness.
• Recommend improvements to increase engagement and conversions.

📊 Analytics & Reporting

• Track campaign performance using:
  • Google Analytics
  • Google Search Console
  • Meta Business Suite
  • Google Ads Manager
• Prepare weekly and monthly performance reports.
• Analyze KPIs and recommend optimization strategies.
• Monitor competitors and identify emerging market opportunities.

🤝 Marketing Coordination

• Support new product launches and promotional campaigns.
• Coordinate with internal departments to meet marketing objectives.
• Assist in organizing online and offline marketing events.
• Ensure brand consistency across all digital communication channels.

Minimum Requirements

Education

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, Media, or a related field.

Experience

• Minimum 3 years of digital marketing experience.
• Experience within the healthcare, pharmacy, medical, FMCG, or retail sectors is an advantage.

Preferred Skills

• Strong understanding of digital marketing strategies and campaign management.
• Experience managing multiple social media platforms.
• Expertise in SEO, SEM, paid advertising, and content marketing.
• Excellent analytical, communication, and project management skills.
• Knowledge of Qatar healthcare advertising regulations is highly desirable.

Technical Skills

• Digital Marketing
• Google Ads
• Meta Ads Manager
• LinkedIn Ads
• TikTok Ads
• Search Engine Optimization (SEO)
• Google Analytics
• Google Search Console
• Email Marketing
• Social Media Management

Core Competencies

• Creativity
• Communication
• Analytical Thinking
• Project Management
• Content Creation
• Customer Focus
• Attention to Detail
• Collaboration
• Problem Solving
• Adaptability

Who Can Apply?

This opportunity is suitable for professionals currently working as:

• Digital Marketing Specialist
• Digital Marketing Executive
• Marketing Specialist
• Social Media Specialist
• Performance Marketing Executive
• SEO Specialist
• Content Marketing Specialist
• Digital Communications Executive
• Marketing Coordinator
• Growth Marketing Specialist

Professionals from the Healthcare, Pharmacy, Medical Services, FMCG, Retail, E-commerce, Digital Marketing Agencies, and Corporate Marketing industries are encouraged to apply.

CV Tips

Highlight:

• Successful digital marketing campaigns and measurable results.
• Experience managing paid advertising budgets and improving ROI.
• Social media growth, engagement, and content creation achievements.
• SEO, website optimization, and Google Analytics expertise.
• Marketing automation, email campaigns, and performance reporting.

Application Tips

• Quantify campaign results such as increased website traffic, lead generation, conversion rates, or return on ad spend (ROAS).
• Highlight certifications such as Google Ads, Google Analytics, Meta Blueprint, or HubSpot.
• Showcase experience with healthcare or pharmacy marketing, if applicable.
• Include a portfolio of social media campaigns, content, or digital marketing projects.
• Optimize your CV with ATS-friendly keywords such as digital marketing, SEO, SEM, Google Ads, Meta Ads, social media marketing, content marketing, email marketing, Google Analytics, and performance marketing.

Looking for more Marketing, Digital Media & Healthcare jobs in Qatar? Explore the latest opportunities on QatarJobPortal.com and discover careers with leading employers across Qatar.