Job Description/Specification:
badrgo, Qatar's homegrown ride-hailing platform, is seeking a data-driven and results-oriented CRM & Data Analyst to join its Marketing Business Support team. This role is responsible for managing the complete customer lifecycle for riders and drivers by designing, executing, and optimizing multi-channel CRM campaigns that increase engagement, retention, and marketplace performance.
The successful candidate will leverage customer data, segmentation, marketing automation, and campaign analytics to deliver personalized communications across push notifications, in-app messaging, email, SMS, and WhatsApp. Working closely with Marketing, Operations, Product, IT, and Data teams, you will play a key role in improving customer engagement, balancing marketplace supply and demand, and driving measurable business growth.
About This Role
As a CRM & Data Analyst, you will oversee customer relationship management, lifecycle marketing, audience segmentation, campaign automation, and performance reporting. You will analyze customer behavior, optimize communication strategies, and use data-driven insights to improve campaign effectiveness, customer retention, and operational efficiency across multiple digital channels.
Key Responsibilities
CRM Management & Customer Lifecycle
- Manage CRM data integrity across rider and driver databases.
- Develop and maintain customer lifecycle journeys for acquisition, engagement, retention, and reactivation.
- Build and optimize customer segmentation models based on customer behavior, demographics, and engagement.
- Ensure customer profiles and lifecycle stages remain accurate across CRM platforms.
Campaign Planning & Execution
- Plan, develop, and execute targeted marketing campaigns across push notifications, in-app messaging, email, SMS, and WhatsApp.
- Manage centralized campaign calendars to coordinate communications across multiple channels.
- Execute rider acquisition, driver engagement, retention, and reactivation campaigns.
- Develop and maintain email marketing templates and promotional campaigns.
- Coordinate WhatsApp and SMS communication strategies, including scheduling, audience targeting, and budget allocation.
Performance Analysis & Optimization
- Monitor campaign performance using key marketing and customer engagement metrics.
- Conduct A/B testing to optimize messaging, timing, creative assets, and audience segmentation.
- Analyze campaign effectiveness using metrics such as click-through rates (CTR), conversion rates, customer engagement, return on investment (ROI), and channel attribution.
- Prepare performance reports and recommend continuous improvements to maximize campaign results.
Data Analytics & Business Insights
- Provide customer insights that support marketing strategy and audience targeting.
- Analyze customer behavior, retention trends, and lifecycle performance.
- Support marketplace optimization through data-driven recommendations for driver engagement and supply-demand balance.
- Deliver analytical reports and presentations for business stakeholders and regional management.
Cross-Functional Collaboration
- Collaborate with Product and IT teams to support CRM integrations, event tracking, and platform enhancements.
- Partner with Data Analytics teams to evaluate campaign performance and customer segmentation accuracy.
- Work with Operations to coordinate driver incentive campaigns and marketplace optimization initiatives.
- Stay current with CRM technologies and marketing automation best practices through ongoing professional development and platform certifications.
Minimum Requirements
Education
- Bachelor's Degree in Marketing, Business Administration, Data Analytics, Business Analytics, Information Systems, Statistics, or a related discipline.
Experience
- 3–5 years of experience in CRM, Customer Lifecycle Marketing, Retention Marketing, or Marketing Analytics.
- Experience within ride-hailing, mobility, delivery, e-commerce, digital marketplaces, or other high-frequency consumer platforms is preferred.
- Hands-on experience with customer engagement and marketing automation platforms.
- Experience designing multi-channel customer engagement campaigns and lifecycle programs.
Preferred Skills
- Strong analytical and problem-solving abilities.
- Excellent communication and stakeholder management skills.
- Strong organizational and project management capabilities.
- Experience managing marketing budgets and ROI measurement.
- Customer-focused mindset with strong attention to detail.
- Bilingual proficiency in English and Arabic is preferred.
Technical Skills
- CRM Management
- Customer Lifecycle Marketing
- Customer Segmentation
- Marketing Automation
- Braze
- Zoho Campaigns
- WATI (WhatsApp Business API)
- Push Notification Campaigns
- Email Marketing
- SMS Marketing
- In-App Messaging
- A/B Testing
- Campaign Performance Analysis
- Data Analytics
- ROI Analysis
- Customer Retention Analysis
- Dashboard Reporting
- Microsoft Excel
- Business Intelligence Tools
Core Competencies
- Analytical Thinking
- Customer Focus
- Strategic Thinking
- Problem Solving
- Communication Skills
- Stakeholder Management
- Planning & Organization
- Attention to Detail
- Data Interpretation
- Creativity
- Collaboration
- Adaptability
- Continuous Improvement
- Accountability
- Results Orientation
Who Can Apply?
This opportunity is suitable for professionals currently working as:
- CRM Analyst
- CRM Specialist
- Lifecycle Marketing Specialist
- Retention Marketing Specialist
- Customer Engagement Specialist
- Marketing Automation Specialist
- Marketing Analyst
- Digital Marketing Analyst
- Growth Marketing Analyst
- Customer Insights Analyst
- Campaign Analyst
- CRM Campaign Manager
Professionals from ride-hailing, mobility, e-commerce, fintech, telecommunications, delivery platforms, digital marketplaces, SaaS, and technology companies are encouraged to apply.
CV Tips
To improve your chances of being shortlisted, ensure your CV highlights:
- CRM and customer lifecycle management experience.
- Marketing automation platform expertise (Braze, MoEngage, CleverTap, Zoho Campaigns, or similar).
- Multi-channel campaign management across email, SMS, push notifications, WhatsApp, and in-app messaging.
- Customer segmentation, lifecycle automation, and retention marketing achievements.
- A/B testing, campaign optimization, and performance analysis experience.
- CRM budget management and ROI measurement.
- Data analysis, dashboard development, and reporting capabilities.
- Quantifiable achievements such as improved customer retention, increased engagement, higher conversion rates, or successful lifecycle marketing initiatives.
Application Tips
- Highlight your experience managing CRM platforms and lifecycle marketing programs.
- Demonstrate your expertise in customer segmentation, marketing automation, and multi-channel campaign execution.
- Prepare examples of successful campaigns that improved customer engagement, retention, or conversion rates.
- Showcase your analytical skills by discussing A/B testing, ROI analysis, and campaign optimization projects.
- Emphasize your experience working with cross-functional teams including Product, Operations, IT, and Marketing.
- Be ready to discuss customer lifecycle metrics, retention strategies, campaign KPIs, and marketplace engagement initiatives.
- Quantify your achievements with measurable business outcomes such as increased customer retention, improved CTR, higher conversion rates, reduced churn, or enhanced campaign ROI.
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